Meme Ideas: a list of ideas for Bud Light marketing campaign.

August 4, 2020

Bud Light made a name for itself as the beer that tastes like white bread and cheap lemonade, but no longer. Bud Light wants to be your friend, not just an excuse to get drunk. It's a real beer! And it's got memes! We've compiled a list of some meme-worthy ideas you can use in your marketing campaign:

The "Dilly Dilly" meme.

The Dilly Dilly meme. The commercial features a king and his loyal knights having a party. The king is described as "the King of Beers," which is then expanded to say that Bud Light is the “King of Beers” because it tastes so good and goes down easy. Then, the phrase “Dilly dilly!” comes into play. It was first used on Twitter by Peter Farrelly, who wrote "Dilly dilly!" in an @-reply tweet to another user named @Kuwaii_Wizard. Since then, users have been using "dillydillydillydillydillydillydilly" as a way to spread awareness about Budweiser's beer commercial.

Budweiser has used this same approach before with their Super Bowl ad featuring Arnold Schwarzenegger speaking in medieval English while promoting Bud Light beer products through different languages like German and French (shown below).

The "It's Miller time" meme.

  • This meme is a common phrase that is often used as a joke.

  • It's Miller time has become a popular response to any situation or event that requires alcohol, and it's been used in film and television (and even on the internet) since at least 2007.

  • The phrase has also been used by many different companies to advertise their products, including Miller Lite beer.

  • While it would be easy to create an advertisement for any of these beers with this slogan, the goal of Bud Light's campaign should be to use the slogan in ways that are unexpected from both Bud Light and from Miller Lite.

The "Don't drink and drive" meme.

The "Don't drink and drive" meme.

This is a perfect meme because it's relatable and makes a great point. Bud Light is not the beer you should drink if you plan on driving, but it is the perfect choice if you plan on staying home and drinking. This meme can be used on Instagram or Youtube to show that if Bud Light wants to encourage people to buy their product, then they shouldn't promote drinking while driving.

The "Keep your day job" meme.

If you’re looking for meme ideas, consider "Keep your day job." This meme is basically a funny phrase or picture that spreads widely online. It’s often used to express a humorous feeling or reaction to something, or it can be used as a statement or joke.

For example, this meme was created on Reddit in response to an article about two men who were arrested after posing as police officers and arresting other people:

"Keep your day job."

The "Saving for retirement" meme.

A fun-house mirror version of Bud Light would be something like "Bud Light is a real beer. Bud Light is not the fun house mirror version of itself."

The message here would be that Bud Light is a real beer, but it's also not pretending to be anything more than what it is: a refreshing brew with just the right amount of hops and maltiness.

Bud Light is a real beer and not a fun house mirror version of itself.

Bud Light is a real beer and not a fun house mirror version of itself.

If you're looking for marketing ideas for Bud Light, the first thing to keep in mind is that the brand has to be able to stand on its own. It can't just be a fun house mirror version of itself, but rather something more substantive and original.

Conclusion

We hope you enjoyed our list of ideas for Bud Light meme campaigns. We know that memes are big business and we want to help you make the most out of this marketing opportunity. If there's anything else we can do, let us know!

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